Dec07

ShopBazaar at Art Basel

{Hoss Intropia leather dress in oxblood (not available at shopbazaar.com yet, but available at Bloomingdale’s Aventura Mall). Jimmy Choo platforms. Vintage Oleg Cassini bag in oxblood. Vintage jewelry.}

After my lunch with the editors from ShopBazaar, I couldn’t wait to see the set up for the Basel pop-up shop. I made my way to the spot on Thursday, where I was greeted with laptops, which literally let you buy what you see in the pages of Harper’s Bazaar. Which, if you stop and really think about it, is absolutely brilliant. How many times have you dog-eared a page in a magazine so you could come back to it and find that piece you have to have? Now, you just have to log on and bam, it’s yours. I fully expect the rest of the mags out there to jump on this band wagon sooner than later, making it an industry standard for the publishing world, as it very well should be. Let’s just hope someone throws splurge vs. steal version of it out there, too.

The spot, which is open to the public, is located in the Design District at Buena Vista Building, 180 N.E. 39th St., and houses everything form shuffleboard, where you can shuffle for prizes like tees and credits toward your purchase on the site, to a makeup bar with lipstick that interacts with your PH levels to give you a personal shade. There’s a shop by color app from Colorated and craveable clothes and accessories peppering the space.

Also on display, a giant interactive screen that lets you play with the pages of the site. Forget iPad mini, this is the exact opposite. I’ll call it iMonster. Not going to lie, though, playing with it was really fun, even if I did turn all the pages upside down, causing the employees to clean up my mess on virtual aisle nine. Good times. Check it out yourself if you are in town. The space is here through Friday. Doors open at 11 a.m.

With Joyann King, site director for ShopBazaar.