Jun13

Miami's Second H&M Collaboration

{Maison Martin Margiela for H&M coming this fall.} 

A few weeks ago H&M spokesperson Marybeth Schmitt told me at the Miami Beach pop-up shop that our first go at the brand’s designer collaborations would be Fashion Director Anna Dello Russo. The accessory line is due out near the time our first full-fledged H&M opens. But, as announced yesterday, Maison Martin Margiela will be putting out a clothing line this November, the 15th, to be exact, which will make it our first designer clothing collab. 

Based on feedback from the Web, many are shocked the avant garde line would even consider a collab, despite the fact that Martin Margiela left his own line several years ago, placing it in the hands of Diesel, a mainstream brand. In keeping with its outside-the-box ideas, Maison Martin Margiela announced its partnership with this video of a sweater sketch. I’m not sure this will even be wearable in Miami come November. But I’m positive plenty of displaced fall-fashion-craving fashionistas (aren’t we all, at least a little?) will try, pairing it with furry boots and tromping around just as soon as the temp dips below 80, which, at this point, seems like a lifetime away. In fact, it hurts to look at sweaters right now. Hard to believe in just five months we’ll be cursing those who can cozy up in them. 

Until then I’ll be cranking the ac. And thinking about the heat-friendly collab between Trina Turk and Banana Republic, available now. Loving this box clutch below from the collection.

{Trina Turk for Banana Republic clutch.}