Jul21

Mara Hoffman is the Queen of Swim Week

{Dress: Mara Hoffman Racerback Maxi Dress c/o Zappos.com. Headpiece: So Good Jewelry. Cuff: Flea market find. Bag: Hunting Season. Photographed by Maria Tettamanti.}

There, I said it. After days of looking at tribal prints at Mercedes Benz Fashion Week Swim, none can hold a candle to those created by Mara Hoffman. Her colors, her patterns, her shapes, her textures—they are untouchable.

Every year I look forward to her show, like hundreds of other fashionistas. Is it the boho factor that sucks us in? Perhaps, but I think it’s also the added extra fashion element. We see her cover-ups and know we won’t just be wearing it to the beach. It’s going to be our Saturday day/night dress, too. She gets a Miami girl’s style. And this year was no exception.

This year Hoffman broke her mold. She changed up her game. The fictional globetrotting bohemian who inspires her looks (who last year took a journey to an eclectic Egypt), made her way to Guatemala this year, not unlike Hoffman herself—which I know because I secretly stalk her on Instagram (in a good way). Her colors were more vibrant this year, bringing a hefty dose of neons to the game. Her patterns were a bit downplayed, less kaleidoscope and more children of the sun, if you will. My favorite piece? A one piece with long sleeves, whose shape reminded me of the gymnastic leotards I wore as a kid in the ’80s. Only this one possessed a color punch that could bring me to my knees.

And the shoes. How could I not mention the shoes? See-through platform sandals from Madison Harding. Genius. The perfect match for Mara Hoffman’s designs.

The hair, loose and wild, boasted a small braid down the back, tied with a palm frond. The Stila makeup was simple, with bronze cheeks and just a hint of blue around the eyes, a light lip, so as not to compete with the array of color bursts coming from her crave-able line.

I’m in awe of the collection, just as much as the designer herself, whom I got the chance to meet backstage again this year before the show. To show our love for the designer, tons of us showed up in our Mara Hoffman prints. She was our inspiration Saturday night and many other beach days to come.

The colors.

My favorite.

The shoes.

The patterns.

Proud Hoffmanians: me, KarGar and Maria T, showing our support. {Pic by Angeles Almuna.}