H&M Aventura Opens

It’s heeeeerrrrrreeeee: H&M opened today in Aventura Mall, making it the second-ever H&M store in Miami. I was luckily enough to slip into the store before the doors officially opened to see what the hundreds-of-people-long line outside would encounter once the clock struck noon.

Trendy, affordable accessories.

My blogger sistas: Steffy Kuncman, Annie Vazquez, Mayleen Gonzalez and Angeles Almuna Weil.

And the thing I’ve most been looking forward to: The arrival of our first kids selection from H&M. Finally, I can deck Milly out in the brand without having to hop on a plane to find it.

And then the madness kicked in. The DJ turned the music up, the countdown began and H&M-sanity was in full force in Aventura Mall.

The line started here …

and wrapped its way all the way down to AllSaints. Yes, ALL THE WAY DOWN TO ALLSAINTS. Apparently, Aventura was ripe for an H&M.

This is just a look at the madness. I got in, got what I needed for me and kiddo and jetted before the chaos ensued. If you weren’t brash enough to wait out the line, don’t worry. It will still be there tomorrow. And the next day. And the next day.