Jun01

H&M-sanity in Miami Beach

{I called this.}

Two and a half hours into the opening of H&M’s Miami Beach Pop-up shop, the line was wrapped around the block. Music blaring, a bullhorn, security—it was like a fashion crime scene. Once in, you weren’t limited to the amount of time you could spend in the store, but only a handful of people gained access at a time. The weirdest part? I was offered an “official H&M after party bracelet” for Set.

I’ll try this again tomorrow when the H&M-sanity gets a chance to die down.

{Literally wrapped around the block.}

{And it just keeps going.}