May06

Been There, Done That: The Webster For Target

The Webster for Target stuff that didn’t come home with me. Both dresses were just too frumpy for my tastes.

My first thought this morning when my alarm went off at 6:30 was that Target is a cruel mistress, making its The Shops at Target collection debut the day after Cinco de Mayo. This, however, could definitely work in my favor, assuming the rest of the world had too much tequila to haul themselves out of bed for a capsule collection.

But not me. No, not me. Nothing was going to stop me from making it to my super-secret Target location. That’s right. I wasn’t even about to deal with Midtown and it’s possible vulture shenanigans, not after the whole Jason Wu for Target WuGate scandal.

Turns out, I didn’t need to get up early, nor go to a super secret locale. The collection from The Webster for Target was basically untouched. Shocking, indeed.

I have several theories as to why this happened: 1.) Cinco de Mayo after-effect. 2.) Not enough people know what The Webster for Target is. Unless you are a fashion-obsessed junkie in Miami (hi, that’s me), chances are you’ve not only never stepped foot in the posh store on Collins, you’ve probably never even heard of it. Unlike designer collbs that reach a world-wide audience, The Webster is pretty much a Miami-only deal. People outside of Miami would look at you and say, “huh?” if you brought it up. Or, like I experienced earlier this week when I called Midtown Target, I got this response: “Is that a book?” As in the Webster’s dictionaries. No. No, it is not a book. God no.

En mass, people just don’t know what The Webster is all about. So let me tell those of you who don’t know: It’s about fashion. Super high-end, luxe designer fashion. Basically, unless you own your own jet, you can’t afford anything there. And you’ll be saving your pennies for years just to get the least expensive thing in the shop. That’s why I was so excited about the collection. Finally, I can afford something from The Webster. A celebration I experienced nearly by myself this morning.

The Webster for Target pink stuff. A little too preppy for my tastes.

The quality of the clothes was not the same as what you’d find at The Webster, but what designer collab ever is? Given the price, however, the knits and dresses were nice. The cuts, however, ran a little on the big side. I was impressed with the men’s collection, which had great offerings, like Miami tees, swim trunks, hats and belts. The quality of the women’s accessories, however, was top notch. I had been craving the bracelets from the moment I saw then a month ago, and I’m happy to report I got all of them. And they are amazing, especially at just $16.99 a pop. Also on par with the accessories: the PJs. Not only were the cuts great (and this time ran true to size), the quality was soft and comfy. and cute. I expect it to be something you will live in, especially if you are like me and toss on PJs the minute you walk in the door.

My only complaint was the fact that Target didn’t release any of the shoes or kids stuff to the stores. Having to order shoes online without being able to try them on first is always a bummer. I searched two Targets for shoes, even being told by one they had them in stock, when, clearly, they did not. No one did.

All in all, I was happy with the selection, but shocked it didn’t get as much play as previous collections. I thought Miami would be more in tune with it’s own representation with The Shops for Target. Clearly, it’s a fashion secret even in our own city.

My scores: The Webster for Target PJs and bracelets.

These are seriously awesome bracelets from The Webster.

That being said, I wasn’t familiar with any of the other brands myself, until I did a little online research. The dishes from Privet House are beautiful. And this kit (pictured below) was just too cute. I think The Shops at Target were a great idea, but I don’t think it turned out to be the money-maker Target was hoping for. Nevertheless, I got my bangles, my own little piece of The Webster. Hurray!

Also from The Shops at Target, this adorable custom stationary set from Privet House.